There is a proprietary online consumer service operated by Makena Technologies Inc., a privately held corporation with offices in San Mateo, CA and Laguna Beach, CA. Meaning “abundance” in Hawaiian, Makena is an entertainment and communications company focused on online interaction. Entrepreneur Michael Wilson founded the company in 2005, acquiring the exclusive license of There and management of the There community from the previous holder, Forterra Systems Inc.
Founded in 1998, There Inc. changed its name to Forterra in 2004 as it began focusing on refinement of the OLIVE Platform for use by the United States Army and other business and government services. OLIVE was originally developed by There Inc. and it is still the engine used by There.