It has been a few days now since the announcement that There, Inc. would be
shifting effort almost entirely from providing the consumer service —
running the world we’ve come to know and love, in other words — to working
on the “technology platform”. I’ve seen a lot of strong reactions by others in
forums and elsewhere: ranging between “the sky is falling” to “this is a
tremendous opportunity for the membership”.
The sky has clearly not fallen, as yet, and we have been half-promised that the
service will remain open for at least 90 days. I can still do the things I
enjoy with the friends I’ve found here, so I’m certainly not on my way elsewhere
as yet. This blog, the technical wiki, my There software and the Community Rapid Transit
System aren’t going anywhere either.
I’m not as optimistic as some about the longer term future of the There world.
Even if There, Inc. successfully refocus on platform development, I don’t
foresee a time when that new platform will be reintegrated with what we have
now; that’s just in the nature of “forked” development. We are more likely to
see, for example, There, Inc.’s wonderfully expressive avatar technology in Half
Life 3 in 2007 than we are to get any significant enhancements to the existing
world in a few months time.
The reality is that this change has come about for hard commercial reasons: not
enough members have joined the consumer service and spent real cash in-world to
make it worth expending the significant effort required to continue actively
enhancing it. What’s more, I can only guess that this must be quite
definitively true; the figures must be such that There, Inc. didn’t see that
situation as being likely to change in the foreseeable future.
We can hope that the cost/benefit equation is much closer to balance now, after
re-deployment of many technical resources and (we understand) a significant
round of layoffs. Maybe that will keep the world alive beyond the 90-day
evaluation period; I certainly hope so. Whether the world survives or not,
though, the commercial failure of There’s consumer service is a disappointment.
As Dan Hunter says at Terra
… it can’t be good news for the development of virtual worlds
beyond the typical D&D-inspired MMOGs.
See you in There… I hope.